EvoLatam will present 2 educational tracks:
E-commerce and Sourcing
Track 1: eCommerce
Track 1 offers general eCommerce topics from the best experts in the field including:
* Selling on platforms in LATAM such as Mercado Libre and Amazon
* Pay-per-click advertising, influencer marketing, and public relations for your brand
* Product research, product development, and more!
Track 2: Sourcing in LATAM
Track 2 is all about sourcing in Mexico and Latin America including:
* the supply chain in Latin America
* finding and vetting suppliers
* culture, business, exporting and importing
All sessions throughout the day of the event will be presented in English or Spanish, with simultaneous translation headsets available.
2023 Event Schedule
February 15, 2023
11:30 AM – 12:00 PM
Topic: Welcome and Ribbon Cutting
Speakers: Founders Tim Jordan and Amy Wees will be joined by esteemed members of the
government as we welcome you to the opening of EvoLatam
12:10 PM – 12:40 PM
Topic: Selling on Amazon
Speakers: Sebastian Gutierrez & Issa Moreno, Amazon Global Sales
12:50 PM – 1:20 PM
Topic: E-commerce 3.0: advanced strategies to build a brand, create value and maximize sales
Speaker: Sylvio Lindenberg, Quartile
Topic: Perspectivas económicas y apoyos a la industria
Speaker: Government of Nuevo Leon with Mtro. Juan Carlos Meade Cantú
2:10 PM – 2:40 PM
Topic: eCommerce Operations: Best Practices of Million Dollar Brands
Speaker: Pat Yates, Quietlight
2:50 PM – 3:20 PM
Topic: Growing Your Business with B2B Selling and Sourcing on Alibaba.com
Speaker: Alex Tsai, Alibaba.com
3:30 PM – 4:00 PM
Topic: Selling on eCommerce Platforms in Latam
Speaker: Samuel Waldman, Goodz.mx
4:10 PM – 4:40 PM
Topic: Working with Influencers to Grow Your Brand
Speaker: Mat Burns, What Tools Inside
4:45 PM – 5:45 PM
Topic: B2B Development Panel + Supplier Matching in Latam
Moderator: Carlos Borberg – Sr. LATAM Tech Parntership Manager – BigCommerce
Marco Carbajal – Head of Global Client Services – OpenPay
David Elizondo – Chief Strategy Office (CSO) – Skydropx
Sebastian Herz – Founder – Zignify Product Sourcing
6:00 PM – 10:00 PM
E-Commerce Connect Networking Party
Ticket required for entry – purchase at evolatam.com/network
February 16, 2023
11:20 AM – 11:35 AM
Topic: Legal Considerations for Your eCommerce Business
Speaker: Shira Bubis, Cabilly & Co.
11:35 AM – 11:50 AM
Topic: Selling an e-Commerce Business in 2023
Speaker: Yael Cabilly, Fortunet
11:50 AM – 12:35 PM
Topic: Anatomy of an eCommerce Seller
Speaker: Clayton Atchison, Carbon6
Topic: El ABC para Exportar
Speaker: Lic. Octavio González – Director de Asesoría en Comercio Exterior COMCE Noreste
1:10 PM – 1:40 PM
Topic: Build Your Business to Sell
Speaker: Matt Perkins, Website Closers
1:50 PM – 2:20 PM
Topic: Amazon Advertising Strategies
Speaker: Brent Zahradnik, AMZPathfinder & Gabriel Caceros, BetterAMS
2:30 PM – 3:00 PM
Topic: Logistics in Mexico
Speaker: Diego Saldivar
3:10 PM – 3:40 PM
Topic: Amazon Demand Side Platform (DSP)
Speaker: George Meressa, ClearAds
3:50 PM – 4:20 PM
Topic: Insurance for eCommerce Entrepreneurs
Speaker: Ashlin Hadden, Ashlin Hadden Insurance
4:30 PM – 5:00 PM
Topic: Marketing & PR Strategies to Grow Your Brand
Speakers: Norman Farrar, PR Reach
5:10 PM – 5:55 PM
Topic: Product Research and Validation Strategies
Speakers: Brandon Young, DataDive Tools
Topic: Event Farewell
Speakers: Founders Tim Jordan and Amy Wees say farewell
Meet Our Speakers
Amazing At Home
Head of Strategic Partnerships, Americas Region, Alibaba.com
Alex is the head of strategic partnerships at Alibaba.com for the Americas region. He is responsible for driving growth of Alibaba’s B2B business in Americas through development of innovative partnerships and commercial solutions to meet the evolving business needs of B2B wholesale buyers and sellers in the region. He is focused in helping and enabling local entrepreneurs, small and medium size companies to grow their businesses through the Alibaba.com e-commerce platform, and its various sourcing, sales distibution, and business services.
During Alex’s career Alibaba, he has served as director of marketing and business development leading the market entry of Alibaba.com into the Latin America region and helped build the market presence in the region from the ground up. He has also served as the Head of Licensing and Partnerships for Alibaba Group’s Digital Media and Entertainment business, spearheaded media entertainment licensing and commercial partnerships in US and Europe region.
Prior to joining Alibaba.com, Alex spent more than 5 years managing PayPal global digital marketing strategies, analytics, and operations for both domestic and international markets covering 120 countries. And prior to PayPal, Alex worked at HSBC Bank as an analyst and product marketing manager focusing in growing the company’s financial service business.
Alex is a University of California Los Angeles (UCLA) graduate with double degrees in economics and sociology.
Andrew Scott Lemon
Profesor U-ERRE, Mex4us
Diferencias culturales desde una perspectiva de negocios
Gabriel, the Account Executive of Better AMS, will be joining us from Guatemala! A former Amazon seller himself (with a none-too-shabby 6-figure exit back in 2020 after 4 years of selling!), Gabriel handles the international business of the highly successful startup. He has traveled to many conferences, and you might recognize him from Wizards of eCommerce or Prosper Show, where he shares in-depth knowledge on advertising and PPC. Although Gabriel hasn’t launched a brand on Amazon in 2 years, who knows – with the knowledge he’s gleaned on advertising, PPC, and more, we can expect big things for when he chooses to dip his toes in the water once more!
Juan Carlos Meade
Building Relationships with Brand Owners
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. He is part of The Big Three behind the Mexico Trip, leveraging upon years of sourcing expertise to bring Amazon sellers with potential Latin America brands and suppliers.
Experto en exponenciar ventas 10X en Amazon, MercadoLibre, Walmart Linio
Los mejores sitios para vender tus productos en línea
Sebastian Gutierrez Covarrubias
The Co-Founder of Zignify Global Product Sourcing, owns 2 product brands since 2014 and sells his products on Amazon as well as in the largest retail chains in Germany. He runs the probably only sourcing company in the world that sources not only from China but also from all over the world.
Yael Cabilly is the co-founder of Fortunet, a leading investment bank that specializes in the sale of premium e-commerce businesses, with a focus on Amazon businesses. The firm has successfully assisted dozens of 7 and 8 figures sellers with their Exit.
Additionally, Yael is the founder of Cabilly & Co, one of the first e-commerce law firms in the industry. Since 2016, the firm has been providing legal services to thousands of sellers worldwide, including reinstating suspended listings/accounts, protecting and enforcing trademark, copyright, and patent rights, and more. Yael is ranked among the top 20 trademark lawyers in the United States.
Yulia Blinova. Founder of Zignify Global Product Sourcing. Co-Founder of 2 Amazon brands. She speaks at conferences and events, provides consulting, utilizing her 17 years of experience in the global product sourcing, supply chain, logistics, import/export and ecommerce fields.
Our 2023 Sponsors
more to be announced
Last Year’s Sponsors
Aside from being connected to many sellers, industry leaders, and thought leaders, this is a unique opportunity for your company to be associated with the first-ever sourcing expo in Mexico!